March 21, 2011 — Growing numbers of male baby boomers are fighting harder than ever against the effects of aging by enthusiastically embracing facelifts, liposuction, and other cosmetic surgical procedures aimed at making them look younger, new research suggests. While overall cosmetic surgery procedures in men rose 2% in 2010 over the previous year, many types of operations, such as facelifts, increased dramatically, says a new report by the American Society of Plastic Surgeons. View the full article and results here. Cosmetic Surgery on the Rise in Men